Advertising on 4 Wheels
As jobs are scarce and the New Economy tightens its noose around the necks of small business owners, it is...
Business Economics
What Is Advertising Nowadays?
Imagine the peacocks and flowers of the world. Colors, sounds, and performances convey to the rest of the species that...
Coffee Cup Advertising As a Type of Specialty Advertising
Coffee cup advertising is one of the strongest mediums in which to deliver a message as thousands of people every...
Yellow Pages Advertising Design: Choose Your Expert With Eyes Wide Open!
Even with today's technology, it's nearly impossible to construct a persuasive, phone-ringing Yellow Pages advertisement in under 30 minutes. Where...
Impact of Branding on the Marketing Mix
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers...
The Importance of Branding and Identity
When you hear the word "branding" it brings to mind a mental image of a rancher searing his mark into...
How Much Should You Spend on Your Yellow Page Advertising Budget?
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it...
Guide to Advertising Appeals – The 7 Ad Appeals Explained
The unwritten rule of effective advertising involves creating ads that appeal to people's emotions, these appeals can be broadly categorized...
Media Series: Issue 5 – Television Advertising
Overview of TV Television is the big dog when it comes to media dollar expenditures. There are a number of...
Vintage Advertising Signs – How to Tell If It is a Reproduction
There are several ways to tell if you have a genuinely antique vintage sign. -The letters are not perfect. No...
